SEO: 10 Tips to Optimize Your Website

The meaning of SEO is “search engine optimization” which gave rise to the acronym SEO. Website optimization or search optimization are also terms that match the meaning of SEO.

This resource involves a set of techniques and strategies that are employed to elevate the positioning of a website through organic traffic, ie through search engines such as Google, Yahoo or YouTube, for example.

Organic search X Paid search. Understand how SEO can help your online store

The Meaning of SEO for Your Website

When we talk about SEO meaning , we do not refer only to its basic concept. This is a very important tool to leverage the traffic of your site.

Site placement is tied to certain algorithms that define the relevance of a page. In order for your website to have a good ranking, it is crucial to know some SEO techniques that will make your page more relevant.

The less generic the search word, the more specific the result. For example, if you search for “SEO” or “hosting”, numerous options will arise. But if you search “weblink” the address of our website will be the first result to appear on the search page.

Now that you have understood the meaning of SEO , let us show you some tips on SEO strategies that can not be missed so that your site guarantees a good position in organic searches.

See below the importance of SEO and 10 key tips to rank your website.

Definition of keywords

The first step to good SEO is to know how to employ keywords throughout a text.

You can, and should, make a prior planning about which words have high demand in search engines.

For this there are auxiliary tools, such as: Google Keyword Planner, which shows you which are the most searched words.

Highlight your keywords

In addition to knowing the ideal words to put in your posts, you also need to know how to work them.

For a good result, you should use the keywords in the title of the text, in the first paragraph and in the subtitles (especially in the first).

It is also important to neglect them to highlight, but you do not need to put all words in bold. SEO should also be employed in moderation.

Density

Density is very important to optimize the post, it corresponds to the number of repetitions of the key terms.

Some digital marketing professionals suggest 1.8 as ideal density, others consider up to 3% as a good number.

Remembering that the keyword must be distributed in the title, subtitle and text (beginning, middle and end).

Use synonyms

To repeat the Keywords within the indicated density, it is difficult, and even incoherent, to make several repetitions of the exact terms, this affects the naturalness of the text.

Therefore, you can make use of synonyms, or corresponding terms.

For example, if I am writing an article in which my keyword is ” SEO meaning “, I can also use the term ” importance of SEO “.

Long tail Keywords

Head tails are considered generic keywords or general search terms, and are of great significance in SEO , but also bet on long tails, which are more specific terms and can guarantee greater reach in you search

Again using the example quoted in the previous topic, if my head tail is ” SEO meaning “, I can turn it into the long tails:

” Meaning SEO for digital marketing ” or “the importance of SEO to your website “.

Titles, subtitles and bullet points

Your article titles may vary from H1 to H6, they are responsible for telling search engines which content in your text is most relevant.

Include at least three titles and subheadings in your article, and be sure to place the primary or corresponding keyword.

If possible, also use bullet points (topics, markers) as text breaks.

Content Quality

More than using SEO techniques, you need to present relevant, original and quality content . Good content attracts more visitors and drives more user actions, such as clicks and shares.

Other than that, some problems like plagiarism, for example, can result in penalty for your site.

Title domestic and SEO title

It is worth remembering that the internal content of your site is made for people, while SEO techniques are made for search engines.

In the case of publication titles, you can make an internal title, which draws the attention of the user to continue with the reading , and an SEO title that should follow some recommendations, such as:

Limited number of characters, approximately 55;

Clear and objective title , which defines in few words the main idea of ​​the publication;

Keyword positioned to the left of the title.

Link Building

So far we have focused more on SEO on page, that is, internal optimization techniques.

Off page strategies also have great significance in SEO . One of them is Link Building.

This technique works as a source of directions, if other sites direct traffic to you, refer to your good content.

The higher the authority of the link that you indicated, the more relevance you will have to the search engine.

Proper URL

A proper URL should have few elements, display the keyword, have only one sub domain, be brief and easy to interpret, and reference the title of the post.

Now you have understood the meaning of SEO,  good practices and the success that this could bring to your site, e-commerce or blog. Increase your performance and bring success to your website, blog or e-commerce.

YouTube: 5 Killer SEO Tips for Your Videos

Find keywords for videos

First of all, it’s good to know that there are very easy ways to discover keywords to rank your videos better. Autocomplete, for example: test YouTube’s search bar, and it will automatically suggest a more complete phrase.

Interestingly, these suggestions are based on the most searched words on YouTube, so evaluate whether you can produce content about them. There may be a keyword giving to your company and you do not even know it!

Another tip is to take a look at the tags used by competitors or content producers who have successful videos on a subject you want to rank. Since YouTube does not show publicly, you’re going to have to give a spy. Just click the right mouse button and click “View page source”, then give Ctrl + F and search for keywords, which tags appear.

Optimize your videos

1 – Set the file name before uploading the video

The optimization work already starts before you even upload. The video keyword must be entered in the file name that will upload to YouTube. If it is an expression, you should use hyphens between the terms.

It will stay like this, for example: “tips-of-seo-for-youtube.mp4”. This makes it easy for the tool to understand which is the main theme of your video.

2 – Create a title

Have you ever come across a video with the title a bit messy? Did you want to see? Remember that the user experience is very important to SEO. The title is one of the most important points of your video, because it is the one that will inform the search engines what content is covered.  

Remember, just like in the case of images, Google does not “read” what’s being said in that media. So take advantage of the 100 character limit!

If you find it necessary, include the name of your company at the end. The reason is that people look for solutions on the internet, and then only they search for brands.

3 – Include a description

After the title, the description also serves to inform the search engines about the content of the video. And inform users too, – never forget the user experience!

YouTube allows a total of 5,000 characters, but only about 150 of them will appear in results on a Google search. This help is very essential to encourage the Internet user to understand that you are approaching the topic that he/she seeks and get you to click on your video.

So for each video, write a unique and relevant description with the highlights at the beginning. Another thing we indicate enough is to include a URL targeting your site or a landing page.

Please enter your keywords and link at the beginning of the description. As in the title, the first words have a greater weight than the last. So it’s good to plan how to fill that space.

Also, when the visitor enters your page and the “show more” is not clicked, the link will always be visible.

4 – Make Use of Tags

Tags are critical both for indexing and for anyone looking for a subject on YouTube. Do not confuse with WordPress tags, for example, that have little influence on search engines.

Include keywords to set the video, including the main keyword of course. Be clear and run away from technical or complicated language. The idea is to be simple and direct information for the user. YouTube will also use them to suggest your video when the user is watching productions from other channels, concluding that they are of the same theme.

YouTube recommends up to 120 characters, including spaces, in total. This can give up to 15 words. For a more exact search, make use of long tail terms – 3 or 4 words maximum. But which tags to use on YouTube?

A very useful idea is to look for the tags used in the most viewed videos of your competitors and to evaluate their insertion in yours.

Also, always keep in mind the idea of ​​creating the tags relative to the title of your video.

5 – Transcribe your video in description

Leave sloth aside and transcribe the content of your video and paste it into the description. This will cause people who do not play to consume their content in the same way.

In general, it will not take much effort. If you produced a screenplay before shooting, format it to the space available in the description. This will also help Google index your content faster and hence improve your SEO.

Videos are a great choice to produce relevant content for every step of a customer’s buying journey – from more comprehensive content to those focused on your service or product.

When you start investing in videos, your authority over your niche increases and credibility as well. Through this placement, your content attracts a qualified audience increasing the chances of conversion.