The meaning of SEO is “search engine optimization” which gave rise to the acronym SEO. Website optimization or search optimization are also terms that match the meaning of SEO.
This resource involves a set of techniques and strategies that are employed to elevate the positioning of a website through organic traffic, ie through search engines such as Google, Yahoo or YouTube, for example.
Organic search X Paid search. Understand how SEO can help your online store
The Meaning of SEO for Your Website
When we talk about SEO meaning , we do not refer only to its basic concept. This is a very important tool to leverage the traffic of your site.
Site placement is tied to certain algorithms that define the relevance of a page. In order for your website to have a good ranking, it is crucial to know some SEO techniques that will make your page more relevant.
The less generic the search word, the more specific the result. For example, if you search for “SEO” or “hosting”, numerous options will arise. But if you search “weblink” the address of our website will be the first result to appear on the search page.
Now that you have understood the meaning of SEO , let us show you some tips on SEO strategies that can not be missed so that your site guarantees a good position in organic searches.
See below the importance of SEO and 10 key tips to rank your website.
Definition of keywords
The first step to good SEO is to know how to employ keywords throughout a text.
You can, and should, make a prior planning about which words have high demand in search engines.
For this there are auxiliary tools, such as: Google Keyword Planner, which shows you which are the most searched words.
Highlight your keywords
In addition to knowing the ideal words to put in your posts, you also need to know how to work them.
For a good result, you should use the keywords in the title of the text, in the first paragraph and in the subtitles (especially in the first).
It is also important to neglect them to highlight, but you do not need to put all words in bold. SEO should also be employed in moderation.
Density is very important to optimize the post, it corresponds to the number of repetitions of the key terms.
Some digital marketing professionals suggest 1.8 as ideal density, others consider up to 3% as a good number.
Remembering that the keyword must be distributed in the title, subtitle and text (beginning, middle and end).
To repeat the Keywords within the indicated density, it is difficult, and even incoherent, to make several repetitions of the exact terms, this affects the naturalness of the text.
Therefore, you can make use of synonyms, or corresponding terms.
For example, if I am writing an article in which my keyword is ” SEO meaning “, I can also use the term ” importance of SEO “.
Long tail Keywords
Head tails are considered generic keywords or general search terms, and are of great significance in SEO , but also bet on long tails, which are more specific terms and can guarantee greater reach in you search
Again using the example quoted in the previous topic, if my head tail is ” SEO meaning “, I can turn it into the long tails:
” Meaning SEO for digital marketing ” or “the importance of SEO to your website “.
Titles, subtitles and bullet points
Your article titles may vary from H1 to H6, they are responsible for telling search engines which content in your text is most relevant.
Include at least three titles and subheadings in your article, and be sure to place the primary or corresponding keyword.
If possible, also use bullet points (topics, markers) as text breaks.
More than using SEO techniques, you need to present relevant, original and quality content . Good content attracts more visitors and drives more user actions, such as clicks and shares.
Other than that, some problems like plagiarism, for example, can result in penalty for your site.
Title domestic and SEO title
It is worth remembering that the internal content of your site is made for people, while SEO techniques are made for search engines.
In the case of publication titles, you can make an internal title, which draws the attention of the user to continue with the reading , and an SEO title that should follow some recommendations, such as:
Limited number of characters, approximately 55;
Clear and objective title , which defines in few words the main idea of the publication;
Keyword positioned to the left of the title.
So far we have focused more on SEO on page, that is, internal optimization techniques.
Off page strategies also have great significance in SEO . One of them is Link Building.
This technique works as a source of directions, if other sites direct traffic to you, refer to your good content.
The higher the authority of the link that you indicated, the more relevance you will have to the search engine.
A proper URL should have few elements, display the keyword, have only one sub domain, be brief and easy to interpret, and reference the title of the post.
Now you have understood the meaning of SEO, good practices and the success that this could bring to your site, e-commerce or blog. Increase your performance and bring success to your website, blog or e-commerce.