Find keywords for videos
First of all, it’s good to know that there are very easy ways to discover keywords to rank your videos better. Autocomplete, for example: test YouTube’s search bar, and it will automatically suggest a more complete phrase.
Interestingly, these suggestions are based on the most searched words on YouTube, so evaluate whether you can produce content about them. There may be a keyword giving to your company and you do not even know it!
Another tip is to take a look at the tags used by competitors or content producers who have successful videos on a subject you want to rank. Since YouTube does not show publicly, you’re going to have to give a spy. Just click the right mouse button and click “View page source”, then give Ctrl + F and search for keywords, which tags appear.
Optimize your videos
1 – Set the file name before uploading the video
The optimization work already starts before you even upload. The video keyword must be entered in the file name that will upload to YouTube. If it is an expression, you should use hyphens between the terms.
It will stay like this, for example: “tips-of-seo-for-youtube.mp4”. This makes it easy for the tool to understand which is the main theme of your video.
2 – Create a title
Have you ever come across a video with the title a bit messy? Did you want to see? Remember that the user experience is very important to SEO. The title is one of the most important points of your video, because it is the one that will inform the search engines what content is covered.
Remember, just like in the case of images, Google does not “read” what’s being said in that media. So take advantage of the 100 character limit!
If you find it necessary, include the name of your company at the end. The reason is that people look for solutions on the internet, and then only they search for brands.
3 – Include a description
After the title, the description also serves to inform the search engines about the content of the video. And inform users too, – never forget the user experience!
YouTube allows a total of 5,000 characters, but only about 150 of them will appear in results on a Google search. This help is very essential to encourage the Internet user to understand that you are approaching the topic that he/she seeks and get you to click on your video.
So for each video, write a unique and relevant description with the highlights at the beginning. Another thing we indicate enough is to include a URL targeting your site or a landing page.
Please enter your keywords and link at the beginning of the description. As in the title, the first words have a greater weight than the last. So it’s good to plan how to fill that space.
Also, when the visitor enters your page and the “show more” is not clicked, the link will always be visible.
4 – Make Use of Tags
Tags are critical both for indexing and for anyone looking for a subject on YouTube. Do not confuse with WordPress tags, for example, that have little influence on search engines.
Include keywords to set the video, including the main keyword of course. Be clear and run away from technical or complicated language. The idea is to be simple and direct information for the user. YouTube will also use them to suggest your video when the user is watching productions from other channels, concluding that they are of the same theme.
YouTube recommends up to 120 characters, including spaces, in total. This can give up to 15 words. For a more exact search, make use of long tail terms – 3 or 4 words maximum. But which tags to use on YouTube?
A very useful idea is to look for the tags used in the most viewed videos of your competitors and to evaluate their insertion in yours.
Also, always keep in mind the idea of creating the tags relative to the title of your video.
5 – Transcribe your video in description
Leave sloth aside and transcribe the content of your video and paste it into the description. This will cause people who do not play to consume their content in the same way.
In general, it will not take much effort. If you produced a screenplay before shooting, format it to the space available in the description. This will also help Google index your content faster and hence improve your SEO.
Videos are a great choice to produce relevant content for every step of a customer’s buying journey – from more comprehensive content to those focused on your service or product.
When you start investing in videos, your authority over your niche increases and credibility as well. Through this placement, your content attracts a qualified audience increasing the chances of conversion.